83%
of U.S. adults use streaming services
Pew Research Center found that 83% of U.S. adults said they ever watch programming on streaming services.
Source: Pew Research Center, July 1, 2025 ↗01U.S. viewing reference
Streaming TV Statistics
Current, source-backed numbers on how people in the United States watch streaming, cable, free TV, and news on the big screen.
Last updated August 5, 2026. All figures retain the date of the source measurement.
At a glance
Streaming is now a central part of TV life.
These figures bring together national survey results and television viewing measurements. They are useful for understanding how American households balance streaming services, cable or satellite, free ad-supported options, and news.
Each statistic links to its original source, so the number can be checked in context before it is quoted or shared.
The numbers
10 statistics about streaming and television viewing
55%
watch streaming without cable or satellite
More than half of U.S. adults said they watch streaming services but do not subscribe to cable or satellite TV at home.
Source: Pew Research Center, July 1, 2025 ↗0236%
subscribe to cable or satellite TV
Pew Research Center reported that 36% of U.S. adults currently subscribe to cable or satellite TV at home.
Source: Pew Research Center, July 1, 2025 ↗0347.3%
of TV viewing went to streaming in July 2025
Nielsen measured a record 47.3% of overall TV viewing time going to streaming content during its July 2025 interval.
Source: Nielsen, August 19, 2025 ↗04+71%
growth in streaming use since May 2021
Nielsen reported that streaming usage was 71% higher in May 2025 than it was in May 2021.
Source: Nielsen, June 17, 2025 ↗055.7%
of TV viewing went to three free streaming services
Pluto TV, The Roku Channel and Tubi combined for 5.7% of total TV viewing in Nielsen's May 2025 measurement.
Source: Nielsen, June 17, 2025 ↗0672%
of U.S. adults say they use Netflix
Netflix was the most widely used platform in Pew's 2025 survey, followed by Amazon Prime Video at 67%.
Source: Pew Research Center, July 1, 2025 ↗0744%
say their streaming services are worth the cost
Among streaming users, 44% said the services they use are worth the cost, while 31% said they are not.
Source: Pew Research Center, July 1, 2025 ↗0865%
expect to use streaming services in the next year
Nearly two-thirds of U.S. adults said they were extremely or very likely to watch streaming services in the next year.
Source: Pew Research Center, July 1, 2025 ↗0934%
of TV news consumers mostly get TV news from streaming
Among adults who get news from television, 34% said their TV news mostly comes from streaming services.
Source: Pew Research Center, November 20, 2025 ↗10Methodology and sources
How to read these figures
Pew Research Center figures are survey responses from U.S. adults. Nielsen figures measure the share of television viewing occurring through a TV screen during stated measurement periods. The two approaches answer different questions, so they are shown separately rather than combined.
The page is refreshed when a key source publishes material newer data. Source dates are shown beside every statistic, and figures are not estimated or projected by My Cinema House Video Club.
Cite this page
A simple reference for your next story or comparison.
Suggested citation: My Cinema House Video Club, “Streaming TV Statistics,” updated August 5, 2026, https://mycinemahouse.com/streaming-tv-statistics.
For a specific figure, link to the numbered statistic above using its section anchor.
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